Diagram Inventory & Spec
A) Framework Chapter Diagrams (Units 0–10)
Unit 0 (TEMP until finalization)
|
ID |
Diagram Name |
Placement |
Type |
Answers |
Must Show |
|
SO-FW-001 |
SalesOps System Map |
Unit 0 |
System map |
“What is the whole SalesOps operating system?” |
Units 1–10 as connected modules; no handoffs; system boundary |
|
SO-FW-002 |
SalesOps Spine (Lead → Close) |
Unit 0 |
Pipeline map |
“What is the unavoidable journey?” |
Demand → Lead → Qualify → Nurture → Discovery → Proposal → Close → Manage → Measure |
|
SO-FW-003 |
SalesOps Boundary & Interfaces |
Unit 0 |
Boundary map |
“What’s inside/outside SalesOps?” |
SalesOps center; optional interfaces to People/Flow/Tech as inputs only |
Unit 1 — First Principles
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U1-001 |
SalesOps Principles Stack |
Layered stack |
“What rules govern the system?” |
Top 10 principles grouped (Truth, Flow, Clarity, Control, Integrity) |
|
SO-U1-002 |
Heroics vs System Output |
Two-lane comparison |
“Why systems beat talent?” |
Left: ad hoc chaos; Right: defined system; outcomes variance |
Unit 2 — Lead Generation Architecture
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U2-001 |
Demand → Lead Capture Architecture |
Input map |
“Where do leads come from?” |
Source categories (Inbound/Outbound/Partner/Reactivation) feeding a single capture point |
|
SO-U2-002 |
Volume–Quality–Capacity Triangle |
Triangle model |
“How do we prevent overload or starvation?” |
3 forces + what happens when one dominates |
|
SO-U2-003 |
Lead Readiness Ladder |
Ladder |
“When is a lead sales-ready?” |
Awareness → Problem-aware → Solution-aware → Decision-ready (and where nurture starts) |
Unit 3 — Qualification & Routing
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U3-001 |
Qualification Gate (Fit × Intent) |
Decision gate |
“Advance, nurture, or exit?” |
Fit axis + intent axis → outcomes (Advance / Nurture / Exit) |
|
SO-U3-002 |
Routing & Ownership Model |
Swimlane |
“Who owns next action?” |
Lead enters → gate → assigned owner → response SLA → escalation → reassignment |
|
SO-U3-003 |
Clean Exit Path |
Flow |
“How do we exit without rot?” |
Disqualify → tag reason → close loop message → re-entry conditions |
Unit 4 — Nurture & Pipeline Momentum
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U4-001 |
Momentum Engine |
Flow w/ gates |
“How do deals move or exit?” |
Next step scheduled OR exit; time-in-stage thresholds |
|
SO-U4-002 |
Nurture Types Map |
4-quadrant |
“Which nurture is this?” |
Early / Mid / Late / Dormant with entry/exit triggers |
|
SO-U4-003 |
Aging Deal Escalation Tree |
Decision tree |
“What do we do when time exceeds threshold?” |
Escalate → reset stage → disqualify → pause |
Unit 5 — Discovery & Sales Control
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U5-001 |
Discovery Layers (Context→Problem→Impact→Decision) |
Layered flow |
“What must discovery produce?” |
4 layers + required outputs (artifacts) |
|
SO-U5-002 |
Sales Control Model |
Flow |
“How do we guide without pressure?” |
Agenda → questions → alignment → mutual commitments → next step |
|
SO-U5-003 |
Stakeholder Reveal Loop |
Loop |
“How do we prevent late surprises?” |
Stakeholders surfaced early → validated → aligned |
Unit 6 — Proposal, Negotiation & Close
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U6-001 |
Proposal as Decision Document |
Document flow |
“What is a proposal’s job?” |
Discovery outputs → proposal sections → decision path |
|
SO-U6-002 |
Negotiation Trade-Off Model |
Decision map |
“How do concessions work?” |
Constraint → trade-off options → revised scope/terms |
|
SO-U6-003 |
Close Commitment Gate |
Gate checklist |
“Are we truly ready to close?” |
Authority + scope + terms + next actions → Close / Not Ready |
Unit 7 — Sales Management System
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U7-001 |
Management Operating Cadence |
Calendar loop |
“What happens weekly/monthly?” |
Pipeline review, coaching, scorecards, forecast |
|
SO-U7-002 |
Pipeline Review Diagnostic Flow |
Swimlane |
“How do we review without performance theater?” |
Deal → truth check → risk → next step → exit |
|
SO-U7-003 |
Coaching Loop |
Loop |
“How does performance improve?” |
Observe → Diagnose → Clarify → Practice → Verify |
Unit 8 — B2B vs B2C Execution Models
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U8-001 |
Same System, Two Motions |
Split flow |
“Where does B2B/B2C diverge?” |
Same stages, different depth + pacing |
|
SO-U8-002 |
Motion Selector |
Decision tree |
“Are we B2B, B2C, or hybrid?” |
Deal value/complexity/time-to-decision → motion |
|
SO-U8-003 |
Management Signal Weighting |
Bar/scale model |
“What matters most by motion?” |
B2B: deal health/forecast; B2C: speed/throughput |
Unit 9 — Sales Data, CRM & Measurement
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U9-001 |
CRM as System of Record |
Data flow |
“What must be true in CRM?” |
Events → CRM fields → reporting → decisions |
|
SO-U9-002 |
Leading vs Lagging Indicators |
Two-lane |
“What predicts outcomes?” |
Leading behaviors → conversions → outcomes |
|
SO-U9-003 |
Data → Decision Feedback Loop |
Loop |
“How does data change behavior?” |
Data → insight → action → new behavior → data |
Unit 10 — Implementation Roadmap
|
ID |
Diagram Name |
Type |
Answers |
Must Show |
|
SO-U10-001 |
Implementation Phases 1–5 |
Roadmap |
“How do we roll out SalesOps?” |
Truth → Flow → Clarity → Management → Scale |
|
SO-U10-002 |
Adoption Risk Signals |
Decision tree |
“When do we slow down?” |
Inconsistent enforcement, bypassing CRM, exception creep |
|
SO-U10-003 |
Maturity Ladder |
Ladder |
“Where are we now?” |
Ad hoc → defined → controlled → scalable |
B) Appendix Chapter Diagrams (A–F)
Appendix A (Outreach)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-A-001 |
Outreach Message Architecture |
A1/A2 |
Message model |
Context → relevance → permission → direction |
|
SO-A-002 |
Touchpoint Sequence Skeletons |
A3 |
Sequence flow |
early touches → re-engagement → exit |
|
SO-A-003 |
Persistence Boundaries Map |
A1/A3 |
Boundary chart |
max touches + pause + re-entry |
Appendix B (Qualification/Discovery)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-B-001 |
Fit vs Intent Matrix |
B1 |
2×2 matrix |
Advance / Nurture / Exit |
|
SO-B-002 |
Discovery Question Flow |
B2 |
Flow |
Context → Problem → Impact → Decision |
|
SO-B-003 |
Stakeholder Map Template |
B3 |
Canvas template |
Eco buyer / owner / influencer / users / blockers |
Appendix C (Nurture/Objections)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-C-001 |
Nurture Track Selector |
C1 |
Decision tree |
Early/Mid/Late/Dormant |
|
SO-C-002 |
Objection Diagnosis Map |
C2 |
Branching map |
Price/timing/authority/trust/fit → root cause → response path |
Appendix D (Proposal/Negotiation/Close)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-D-001 |
Proposal Outline Blueprint |
D1 |
Document template |
6-section spine |
|
SO-D-002 |
Concession Trade-off Wheel |
D2 |
Wheel/map |
scope/time/risk/terms exchanges |
|
SO-D-003 |
Close Readiness Checklist Gate |
D3 |
Gate |
ready/not ready logic |
Appendix E (Management/Coaching/Scorecards)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-E-001 |
Pipeline Review Board |
E1 |
Board layout |
deal fields + next step + risk + exit |
|
SO-E-002 |
Coaching Loop Diagram |
E2 |
Loop |
observe → diagnose → practice → verify |
|
SO-E-003 |
Scorecard Layers |
E3 |
3-layer stack |
activity → conversion → outcomes |
Appendix F (Assessment/Rollout)
|
ID |
Diagram Name |
Placement |
Type |
Must Show |
|
SO-F-001 |
Maturity Assessment Radar |
F1 |
Radar |
6 dimensions (lead/qual/discovery/pipeline/management/data) |
|
SO-F-002 |
Rollout Checklist Flow |
F2 |
Flow |
phase gates + exit criteria |


















