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Appendix A2 — Cold Outreach Scripts

Purpose of This Appendix

This appendix provides baseline cold outreach scripts that align with the SalesOps Framework.

These scripts exist to:

  • reduce improvisation
  • create consistency
  • protect the brand
  • accelerate onboarding

They do not exist to:

  • replace thinking
  • force uniform delivery
  • bypass relevance
  • guarantee outcomes

Scripts are starting structures, not memorized performances.

How These Scripts Should Be Used

SalesOps requires that scripts:

  • are understood before being used
  • are adapted to context
  • follow Outreach Philosophy & Standards (Appendix A1)
  • lead to a conversation, not a pitch

If a script is delivered perfectly but creates resistance, it failed.

Structural Components of Cold Outreach

Every cold outreach attempt—regardless of channel—must contain:

  1. Context
    • Why this person
    • Why now
  2. Relevance
    • The problem or scenario being addressed
  3. Permission
    • Respect for time and choice
  4. Direction
    • A clear, low-friction next step

If any of these are missing, outreach quality degrades.

Cold Call — B2B (First Touch)

Intent: Start a relevant conversation, not sell.

Structure:

  • Acknowledge interruption
  • Establish relevance quickly
  • Ask permission to continue

Baseline Script:

“Hi [Name], this is [Your Name].
I know I’m calling you out of the blue — do you have 30 seconds for context?”

If permission is granted:

“The reason I’m calling is we work with [similar companies / roles] who are dealing with [specific problem].
I’m not sure if that’s relevant for you — does that sound familiar at all?”

Next Step Goal:
Earn a follow-up conversation, not a decision.

Cold Call — B2C (First Touch)

Intent: Reduce friction and establish clarity quickly.

Structure:

  • Identify yourself clearly
  • State reason for call
  • Confirm relevance

Baseline Script:

“Hi [Name], this is [Your Name] with [Company].
I’m calling because you [specific trigger / category], and I wanted to quickly see if this is something you’re still interested in.”

Next Step Goal:
Confirm interest and move forward or exit cleanly.

Cold Email — B2B (First Touch)

Intent: Earn attention through relevance, not persuasion.

Structure:

  • Personal context
  • Clear problem reference
  • Simple call to action

Baseline Script:

Subject: Quick question about [specific area]

Hi [Name],

I’m reaching out because we work with teams similar to yours that often run into [specific issue].

I don’t know if that’s something you’re seeing, but if it is, I’d be open to a short conversation to see if it’s worth exploring.

Would a quick call next week make sense, or should I step aside?

Next Step Goal:
Invite response, not commitment.

Cold Email — B2C (First Touch)

Intent: Create clarity and reduce uncertainty.

Structure:

  • Direct reason
  • Clear value
  • Easy decision

Baseline Script:

Subject: About your [specific need]

Hi [Name],

You recently [trigger / category], and I wanted to reach out to see if you’re still considering options.

If this is relevant, I can walk you through next steps. If not, no problem at all.

Let me know either way.

Next Step Goal:
Surface intent quickly.

Cold Text / Short Message (B2B or B2C)

Intent: Prompt response, not explain everything.

Baseline Script:

Hi [Name] — this is [Your Name] with [Company].
Reaching out because of [specific reason].
Worth a quick conversation, or should I close the loop?

Next Step Goal:
Confirm interest or exit.

Voicemail (All Contexts)

Intent: Support another channel, not carry the message.

Baseline Script:

Hi [Name], this is [Your Name] with [Company].
I’m calling regarding [specific reason].
I’ll follow up with a quick note as well — feel free to respond there if easier.

Voicemail should never:

  • pitch
  • explain fully
  • create pressure

Script Guardrails (Non-Negotiable)

SalesOps prohibits scripts that:

  • hide sales intent
  • exaggerate urgency
  • manipulate curiosity
  • shame non-response
  • ignore buyer signals

If a script violates trust, it is removed — regardless of performance.

B2B vs B2C Script Emphasis

In B2B:

  • emphasize relevance and respect
  • de-emphasize urgency
  • expect fewer responses

In B2C:

  • emphasize clarity and speed
  • reduce friction
  • expect faster exits

Same structure. Different pacing.

What This Appendix Enables

With baseline scripts defined:

  • reps gain confidence
  • messaging becomes consistent
  • onboarding accelerates
  • outreach quality stabilizes

Scripts support the system — they do not replace it.

 

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