SalesOps Playbook
SalesOps Framework
Unit 1 — SalesOps First Principles
Purpose of This Unit This unit defines the non-negotiable principles that govern SalesOps. Befo...
Unit 2 — Lead Generation Architecture
Purpose of This Unit This unit defines how demand enters the SalesOps system. Before qualificat...
Unit 3 — Lead Qualification & Routing
Purpose of This Unit This unit defines how leads are controlled, protected, and assigned once th...
Unit 4 — Nurture & Pipeline Momentum
Purpose of This Unit This unit defines how SalesOps maintains forward motion once a lead has bee...
Unit 5 — Discovery & Sales Control
Purpose of This Unit This unit defines how SalesOps ensures that sales conversations create clar...
Unit 6 — Proposal, Negotiation & Close
Purpose of This Unit This unit defines how SalesOps turns clarity into commitment. Discovery cr...
Unit 7 — Sales Management System
Purpose of This Unit This unit defines how SalesOps ensures visibility, accountability, and impr...
Unit 8 — B2B vs B2C Execution Models
Purpose of This Unit This unit defines how SalesOps adapts execution without changing principles...
Unit 9 — Sales Data, CRM & Measurement
Purpose of This Unit This unit defines how SalesOps creates truth, visibility, and trust through...
Unit 10 — SalesOps Implementation Roadmap
Purpose of This Unit This unit defines how the SalesOps framework is implemented, stabilized, an...
SalesOps Appendices
Appendix A — Sales Communication Assets Appendix A1 — Outreach Philosophy & Standards Purpose: ...
Appendix A1 — Outreach Philosophy & Standards
Purpose of This Appendix This appendix defines the philosophy, intent, and standards that govern...
Appendix A2 — Cold Outreach Scripts
Purpose of This Appendix This appendix provides baseline cold outreach scripts that align with t...
Appendix A3 — Follow-Up & Re-Engagement Scripts
Purpose of This Appendix This appendix defines approved follow-up and re-engagement structures u...
Appendix B1 — Qualification Question Banks
Purpose of This Appendix This appendix provides standardized qualification question banks used t...
Appendix B2 — Discovery Question Frameworks
Purpose of This Appendix This appendix provides structured discovery question frameworks that su...
Appendix B3 — Stakeholder & Decision Mapping
Purpose of This Appendix This appendix defines how SalesOps identifies, maps, and manages decisi...
Appendix C1 — Nurture Sequence Structures
Purpose of This Appendix This appendix defines how nurture is structured inside SalesOps. Nurtu...
Appendix C2 — Objection Handling Library
Purpose of This Appendix This appendix standardizes how objections are understood and handled in...
Appendix D1 — Proposal Structure Templates
Purpose of This Appendix This appendix defines the standard structure for sales proposals. Prop...
Appendix D2 — Negotiation Guardrails
Purpose of This Appendix This appendix defines the non-negotiable guardrails that govern all sal...
Appendix D3 — Close Readiness Checklists
Purpose of This Appendix This appendix defines objective close readiness criteria. Closing is n...
Appendix E1 — Pipeline Review Templates
Purpose of This Appendix This appendix defines how pipeline reviews are conducted inside SalesOp...
Appendix E2 — Coaching Frameworks
Purpose of This Appendix This appendix defines how coaching is structured and delivered inside S...
Appendix E3 — Performance Scorecards
Purpose of This Appendix This appendix defines how sales performance is measured inside SalesOps...
Appendix F1 — SalesOps Maturity Assessment
Purpose of This Appendix This appendix defines how to objectively assess the maturity of a Sales...
Appendix F2 — SalesOps Rollout Checklists
Purpose of This Appendix This appendix provides practical rollout checklists to support Unit 10 ...
Diagram Inventory & Spec
A) Framework Chapter Diagrams (Units 0–10) Unit 0 (TEMP until finalization) ID Dia...
SalesOps Manuals
Catalyst SalesOps Manual: NEPQ Framework
Introduction Neuro-Emotional Persuasion Questioning (NEPQ) is a modern sales methodology that fo...
The Definitive Operating Dossier: Professional Selling Skills (PSS) Methodology and Execution Strategies
1. The Historical and Theoretical Foundations of Consultative Selling The evolution of modern co...